Scientific Games to lead Hard Rock International U.S. igaming and sports betting expansion

Hard Rock International has chosen long-term partner Scientific Games Corporation (NASDAQ: SGMS) to deliver the Nevada-based company’s OpenSports and OpenGaming solutions across regulated markets in the U.S.

The Seminole Tribe of Florida-owned firm recently mutually terminated an existing platform and sportsbook services collaboration with Gaming Innovation Group (GiG) after the two companies were unable to come to terms for a commercial agreement that would support the other’s strategic aims.

Next level fit:

Senior Vice President Online Gaming and Sports Betting for Hard Rock International, Kresimir Spajic said…

“We wanted to take our offering to the next level and Scientific Games and its product offering fit the bill perfectly. The company’s sports betting technology is second to none, while the launch of OpenGaming in New Jersey allows us to expand our already strong casino offering in the state. These are exciting times for Hard Rock International as we bring even more entertaining experiences to our loyal customer base.”

The first line of business will entail Scientific Games deploying both its OpenSports digital and retail solutions for Hard Rock in Iowa and New Jersey. The Las Vegas-based gambling company will also serve as the exclusive provider of sportsbooks operating under the international brand across the agreed-upon states.

Additionally, HRI’s Hard Rock casino apps and in the Garden State will be powered by OpenGaming, with the solution also delivering the player account platform across all HRI digital solutions across the Midwestern and northeastern U.S. states.

Existing relationship:

In a statement in a company press release (pdf), Group Chief Executive Officer for Scientific Games, Jordan Levin said…

“The Hard Rock brand is instantly recognizable on a global scale and to extend our partnership with them once again is testament to our product development capabilities across iGaming and Sports 7BALL in the US. As the digital team of Scientific Games, we have deep expertise across igaming and sports and we’re looking forward to working with the great team at Hard Rock.”

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In late January this year, HRI chose Scientific Games to supply its full complement of casino management system products, as well as a full library of slot games, table games, and utility products, for its Hard Rock Hotel & Casino Sacramento at Fire Mountain.